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DR. PAVAN SONI
DR. PAVAN SONI

653 Followers

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IndiGo: Blending customer-centricity with operational efficiency

Low-cost airlines are notorious to operate, let alone keeping profitable in a very value-for-money conscious market, such as India. With the departure of Air Deccan, Sahara Airlines, Kingfisher Airlines, and more recently, Jet Airways, it's evident that the Indian market is punishing. …

Design Thinking

11 min read

IndiGo: Blending customer-centricity with operational efficiency
IndiGo: Blending customer-centricity with operational efficiency
Design Thinking

11 min read


Jul 24

15 Revenue Models for every startup

Over the last two decades, the most significant innovation in the sphere of business has been that of the business models. That’s how the Goliaths have been upended by the Davids. Not necessarily by inventing better technologies or devising more clever exaptation of existing technologies, but by giving a whole…

Revenue Model

11 min read

15 Revenue Models for every startup
15 Revenue Models for every startup
Revenue Model

11 min read


Apr 28

Some lessons in affirmative communications

I was driving by the Old Airport Road near HAL in Bangalore and spotted this signage. It reads — “Defence Land Tress Passers Will be Shot”. Now, I am sure most of you would have seen such disclaimers at prominent defense outfits warning passersby and the more adventures types to…

2 min read

Some lessons in affirmative communications
Some lessons in affirmative communications

2 min read


Mar 22

Innovation is a Political Process

Have you ever wondered why your ground-breaking idea hasn’t got any audience? That nobody is interested in your ‘genius’ idea and people can’t see how wonderful it would be for them. You feel left out, almost like a sitting genius (sitting-in-the-corner genius). …

Innovation

4 min read

Innovation is a Political Process
Innovation is a Political Process
Innovation

4 min read


Mar 9

Anatomy of Creative Problem Solving

The most enduring skill in the world is ‘Problem Solving’. It remained relevant in the dark ages and keeps us busy in the computer age and would be of bearing in the inter-galactic space age. While the tools of problem solving might augment our skills, but the core skill would be lasting. So, if you wish to future proof your career, be an expert problem solver. What characterizes a ‘creative’ problem solving’ as against problem solving in general is the origin of a novel solution.

Creatiivty

6 min read

Anatomy of Creative Problem Solving
Anatomy of Creative Problem Solving
Creatiivty

6 min read


Nov 1, 2022

Design Thinking for Chief Marketing Officers

What happens when you have 20 of the most acclaimed Chief Marketing and Chief Sales Officers from some of India’s largest companies congregating at a resort in Goa? Of the several other possibilities, sparks fly, quite literally. As a part of Coalesce 2022, hosted by Deloitte in Goa in September…

Design Thinking

3 min read

Design Thinking for Chief Marketing Officers
Design Thinking for Chief Marketing Officers
Design Thinking

3 min read


Oct 14, 2022

Design Thinking at Royal Enfield

Last month, I had an opportunity to engage with the leadership team of Royal Enfield and Volvo Eicher Commercial Vehicle during the Leadership Development Program at ISB Hyderabad. This was after a gap of two years that I visited the sprawling campus of ISB and it was a refreshing experience…

Design Thinking

3 min read

Design Thinking at Royal Enfield
Design Thinking at Royal Enfield
Design Thinking

3 min read


Aug 29, 2022

365 ideas in 8 minutes

Last week, I was at Tata Power Delhi Distribution Limited (TPDDL), a joint venture between Tata Power and Delhi Government. The company provider power, non-stop, to almost 7 million in the NCR and adjacent areas. It was the plush, government style Guest House of Tata Power where I was housed…

Design Thinking

4 min read

365 ideas in 8 minutes
365 ideas in 8 minutes
Design Thinking

4 min read


Oct 15, 2021

Design Thinking for Public Policy

Design has come a long way from being a noun to a verb. Thanks to the efforts of IDEO and Stanford d.School, and the work and lectures of Tom Kelley, David Kelley, Roger Martin, and Tim Brown, among others pioneers, that design thinking has become a part of popular folklore…

Design Thinking

5 min read

Design Thinking for Public Policy
Design Thinking for Public Policy
Design Thinking

5 min read


Sep 7, 2021

You’re not listening: A book review and other tips

Listening is the 21st century’s most important skill and yet it remains largely overlooked. While we have courses galore on good writing, effective speaking and even how to read well, but not very many on how to listen intently. It is even more alarming when one is bombarded with incessant…

Listening

7 min read

You’re not listening: A book review and other tips
You’re not listening: A book review and other tips
Listening

7 min read

DR. PAVAN SONI

DR. PAVAN SONI

653 Followers

Innovation Evangelist and author of the book, Design Your Thinking.

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