Low-cost airlines are notorious to operate, let alone keeping profitable in a very value-for-money conscious market, such as India. With the departure of Air Deccan, Sahara Airlines, Kingfisher Airlines, and more recently, Jet Airways, it's evident that the Indian market is punishing. However, IndiGo has not only maintained a leadership position in terms of market share but also done that profitably.

The story of IndiGo is paradoxical — to maintain differentiation at low cost, something that goes against the grain of most management theories. In this case, we delve into some of the customer-centric practices at the company and how…


Creativity is mystical and the dominant discourse on the subject makes it more so. We have to regularly invoke the souls of Edison, Einstein, Picasso, and Steve Jobs to stir us into thinking creatively and we must refer to the deeds of Elon Musk, Jeff Bezos, and Jack Ma to inspire others to think differently.

It somehow seems that the creative types are cut from a different cloth and one must strive really hard, in most unnatural ways, to invoke creativity. And even then it’s not guaranteed. But alas that’s not true and so writes Elizabeth Gilbert in this profoundly…


Psychology, for long, has been focused on investigating what’s wrong with people and how to remedy those issues. However, over the last few decades, with the advent of Positive Psychology, there’s a lot more discussion and discourse on how to live happier, and more fully, and the book which is at the epitome of this movement is Flow, by Mihaly Csikszentmihalyi.

First published in 1992, the book is timeless, and every time you read it you get newer insights. By no means a fast or an easy read. …


One of the big questions that all of us must ask is — What’s the fate of the human race in the light of the growing dominance of computers? The corollary is — What would remain uniquely human when computers grow increasingly sophisticated and autonomous? These are important questions, and now we have some useful answers.

In his book, Range, the journalist David Epstein takes a research-backed and practically suggestive approach to advocate the skills of the future and bursts some myths around what it takes to be impactful in life. It’s not easy to write a full-length book on…


Ben Horowitz is a serial entrepreneur and a very successful VC — the co-founder of Andreessen Horowitz (a16z), with investments in firms like Airbnb, Facebook, Box, Groupon, Lyft, Pinterest, and Zynga, among others. In his 2014 book, The Hard Thing About Hard Things, Ben offers insights on how to start, run, scale, sell and rebuild organizations, and take hard decisions, such as firing your hand-picked employees, taking a stance against the board, selling the company at the right prices and keeping your mental hygiene while doing all of this.

Ben offers critical insights on culture, CEO succession planning, strategy, decision…


Last week, I had this wonderful opportunity to engage in a discussion with some of the leading voices on Design and Innovation in India. As a part of the CII Global Knowledge Summit 2021, I moderated a panel on the topic “Design Thinking: Bringing in Customer Knowledge into Product Design.

The panelist comprised Anirban Bhattacharya, Co-Founder, The Painted Sky & Founder, UBQT Design Thinking School, Dr. Jayan Sen, Associate Vice President Learning & Development Infosys, and Manish Vashist, Design Director IBM.

Here’s the discussion captured in a question/ answer format. This might serve well for those who are still curious…


Maruti Suzuki portfolio (indicative)

With over 50 percent market share in passenger cars, the three-decade-old Maruti-Suzuki pretty much rules the road in a rather fragmented Indian automobile market. How about having every second product in the market of your brand? That’s what the venerable Indo-Japanese joint-venture has managed to do, with all its bureaucracy and legacy?

The answer lies in the way the company has managed to address existing and emerging customer needs across the value chain, from learning how to drive a car to selling your used car. …


About Infosys and design thinking

Infosys is India’s second-largest software services company. Founded in 1981 by a group of technology enthusiasts, and the company soon became synonymous with excellence in people practices, financial management, branding, workplace design, and corporate governance. With over $13 billion in revenues and an employee base of 242,000, Infosys remains one of India’s most valuable companies in 2020.

This case is about how design thinking got roots at Infosys and some of the initiatives at the company that can be valuable to any organization that aims at scale a design-driven problem-solving culture. …


Paytm is India’s leading mobile wallet and fast emerging as a full-spectrum financial services company. With its humble start in 2010 as a prepaid mobile and DTH recharge platform, over the next ten years, Paytm (a part of One97 Communications) has become a leader in mobile payments with a 50% market share. The company has become a pioneer in the online-to-offline (O2O) marketplace and vows to enable half a billion Indians to join the mainstream economy through payments, commerce, banking, investments, and financial services.

With over 450 million wallet users, 17 million merchants, and 700 million monthly transactions on its…


Today is Deepawali, an important festival for many Indians. The festival of light. However, this time it’s different. In fact, the entire year has been surreal and had several bittersweet experiences to offer and memories created — those that might last for a lifetime. Are festivals any different from ordinary, countless days? Perhaps they are, and this realization inspired me to pen down this piece.

Usually Deepawali, which is my favorite festival, is characterized by events — prayers, gifts, shopping, talking to family and friends, sweets, lighting, going out, and having fun. But this time a lot has been curtailed…

DR. PAVAN SONI

Founder and Innovation Evangelist at Inflexion Point Consulting. TEDx speaker. Teacher. Strategy Coach. Creativity Workshops. Executive Education.

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